Rishta Pakka? Tinder Rolls Out 'Matchmaker' Feature; Friends, Family Can Now Approve Your Matches

Rishta Pakka? Tinder Rolls Out 'Matchmaker' Feature; Friends, Family Can Now Approve Your Matches

Tinder, the popular dating app, has introduced a groundbreaking feature called ‘Matchmaker.’ This innovative addition enables users to involve their family and friends in the matchmaking process, allowing them to recommend profiles on the platform. 


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As reported by The Guardian, this new tool has already made its debut in 15 countries, including India, the UK, and the US, with plans for a global expansion in the coming months.

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How will the new feature work?

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Representative Image

With this new feature, users can invite up to 15 friends, family members, or guardians to review their potential matches for a 24-hour. These individuals can access and assess profiles and provide feedback without needing their accounts on the platform. “For years, singles have asked their friends to help find their next match on Tinder, and now we are making that so easy with Matchmaker. It brings your circle of trust into your dating journey. It helps you see the possibilities you might be overlooking from the perspective of those closest to you,” Melissa Hobley, Tinder’s Chief Marketing Officer, expressed in a statement.

How will the ‘matchmaker’ feature help users?

The ‘Matchmaker’ feature lets users share profiles with a group of people they choose. These people can look at the profiles and offer their thoughts, but they can’t like or reject matches. Up to 15 people can check out a profile without signing in to Tinder.

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Which countries can use the ‘matchmaker’ feature?

Tinder Matchmaker is now in the UK, US, Australia, Brazil, Canada, France, Germany, India, Indonesia, Japan, Mexico, South Korea, Spain, Thailand, and Vietnam. It will expand to more countries in the future. This feature is based on users sharing their profiles with friends to get their opinions.

What are the concerns regarding this new feature?

However, as the BBC reported, dating experts have expressed concerns about potential privacy issues arising from this new tool. 

Sarah Louise Ryan, a dating expert, and matchmaker, voiced her apprehension, highlighting that sharing one’s profile digitally with others could pose privacy risks. However, she also acknowledged that Tinder has generally maintained a strong track record regarding data privacy.

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In a separate statement to the BBC, Tinder explained that users have the option to choose not to have their profiles displayed in the Matchmaking feature.

“You can opt out of your profile being shown in the Matchmaker experience, end all active Matchmaker sessions, or invite friends to be your Matchmaker via Settings,” the company said.

Tinder debuted in September 2012; since then, it has significantly transformed online dating.

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Source: englishtalent.edu.vn

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