Riot Games partners with Coca-Cola to launch a drink inspired by League of Legends

Riot Games partners with Coca-Cola to launch a drink inspired by League of Legends

Riot Games promises that the drink will taste like getting experience points.

(Credit: Riot Games/Coca-Cola)

Coca-Cola has partnered with Riot Games to launch a new limited edition Coca-Cola Ultimate Zero Sugar inspired by League of Legends.

Part of the beverage company’s “Creations(Opens in a new window)” line, which has teamed up with the likes of Marshmello and Rosalia(Opens in a new window), the team will sum up the game’s flavor “points from experience.”

The tin features a gold and black design with blue highlights that, as Polygon(Opens in a new window) reports, is inspired by the hextech crystals found in the League of Legends city of Piltover.

Riot Games says the Coca-Cola League of Legends drink will hit shelves in “select markets” including North America, China, South Korea, Latin America and Africa.

As part of the collaboration, Riot Games is also giving League of Legends players the chance to earn limited-edition emotes by completing in-game missions. These include seven assists in a match, earning 12,000 gold in a game, or winning a game in under 20 minutes.

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It’s not the first game-inspired drink or game-and-drink collaboration by a wide shot.

Jägermeister teamed up with YouTuber Bitwit to build an alcohol-cooled gaming PC, which featured a custom-designed tempered glass case that matched the drink’s signature green bottle and also sported their logo.

Meanwhile, in 2020, brewer Bud Light released a game console complete with a controller and 16GB of RAM packed into a box that looks like a Bud-Light six-pack. And gaming marathoners have had their pick of a wide range of energy drinks especially geared toward them for years (we review several of them here).

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