Meta is making it as easy as possible for billions of Instagram users to sign up on launch day.
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Meta plans to launch a new social network that is meant to be an alternative home for Twitter users unhappy with what Elon Musk has done to the service.
As The Verge(Opens in a new window) reports, at a company-wide meeting yesterday, a Meta executive demonstrated a preview version of the Twitter alternative, which is known internally as “Project 92.” When published, the final name is expected to be “Threads”, which is the name used on internal documents seen by The Verge.
Meta began working on Project 92 in January and sees it as “our answer to Twitter.” The new service is due to start working with a large user base when it launches, so it will use Instagram’s existing account system to eliminate friction and allow each Instagram user’s personal information to be transferred automatically. Instagram currently has more than 2 billion active monthly users.
During the meeting, Meta’s Chief Product Officer Chris Cox said: “We’ve been listening to creators and public figures who are interested in having a platform that is managed sensibly, that they believe they can trust, and that they can trust.” that they can trust for their distribution. He also confirmed that celebrities including the Dalai Laman, DJ Slime and Oprah have already pledged to use the service.
Meta chose to use the open and decentralized social networking protocol ActivityPub(Opens in a new window) for this project, which is already used by Mastodon. That doesn’t guarantee interoperability between the two competing services, but it could certainly make it easier for Mastodon accounts to migrate to Project 92. The reverse is also possible, but it seems unlikely that Meta would want to make it easier for accounts to migrate outside of its ecosystem. .
If you’re wondering when Project 92/Threads will be released, all Cox would say is “as soon as we can.”
Elon Musk recently stepped down as CEO of Twitter after choosing a replacement, but not before the social network’s head of trust and safety resigned. Meanwhile, Twitter Blue continues to be modified in an attempt to encourage more users to start paying for it. The latest change is an extension of tweet editing time from 30 minutes to an hour.