The United States is amid the spooky season, and Google’s Frightgeist website might help with costume inspiration. The tech giant’s annual microsite lists the best national and regional costumes using search data.
As a result of the Greta Gerwig movie’s cultural dominance, Barbie costumes will likely be seen in various variations at Halloween gatherings this year. Frightgeist provides a variety of costume suggestions for the young, aged, and four-legged, even though pink may predominate overall.
These are the most well-liked Halloween outfits for 2023.
What Is This Google Frightgeist List?
Users could research popular Halloween costume trends on Google Frightgeist, a fun, Halloween-themed website and tool developed by Google. Based on Google search data analysis, it compiled lists of the most popular costumes globally.
It offered insights into what people were looking for and interested in for Halloween. Users could enter their location on the Google Frightgeist website to view the top costume ideas in their neighbourhood based on Google search queries.
It was a helpful resource for people attempting to get ideas for Halloween costumes or figure out what sort of costumes would be popular where they live.
When Did The Google Frightgeist List Go Out?
The Google Frightgeist List for the finest Halloween outfits was published in the middle of October 2023.
Where Is The Google Frightgeist List More useful?
It is most useful in the US, as Halloween is celebrated there.
Which Are The Best Halloween Costumes, According To Google Frightgeist?
Witches have been dethroned as the most searched-for costume for the first time in three years, with Barbie taking the top spot. To make room for the princess at number two, Spider-Man drops one spot in the top three.
Taylor Swift, who is ranked 22 on the list, may be the biggest surprise of the year.
- Wednesday Addams
There Are Lots Of Costumes For Couples, Babies, And Dogs To Choose From
It should come as no surprise that Barbie and Ken are the most searched-for couple costumes (Ryan Gosling’s abs are not included), given that Barbie is at the top of the most popular list.
- Barbie and Ken
- Mario and Luigi
- Bonnie and Clyde
- Cosmo and Wanda
- Lilo and Stitch
The most popular searches for family costumes were from streaming media, such as the most recent episode of the Addams Family canon, “Wednesday,” which is currently accessible on Netflix.
- Addams Family
- Toy Story
- Monsters Inc.
Slinky Dog, Woody’s trusty buddy from the Toy Story series, tops the most frequently searched baby costume list. This list includes the horror icon Chucky, demonstrating that everyone can enjoy a good scare.
- Slinky dog
- Pebbles and Bam Bam
- Theodore Chipmunk
The Most Popular Costumes Across The US By City
There are some geographical differences in the most popular costume, while Barbie maintained an iron (or in this case, plastic) grasp on the top rank across the nation.
While other nearby cities rode the pink tide and went with Barbie, Lafayette, Indiana, gave Cop the top spot.
The most popular costume in Alexandria, Louisiana, was the pirate, while Minnie Mouse gets the top spot in Presque Isle, Maine.
- Memphis: Barbie
- Knoxville: Barbie
- Indianapolis: Barbie
- Reno: Barbie
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