As Reddit crushes protests, its user traffic is back on track

As Reddit crushes protests, its user traffic is back on track

User visits and time spent on the social media platform are normalizing after traffic to Reddit dipped briefly last week during the outage, according to SimilarWeb.

(Photo Illustration by Nikolas Kokovlis/NurPhoto via Getty Images)

Traffic to Reddit appears to be getting back on track despite ongoing protests that the social media platform has been trying to squash.

Internet traffic provider SimilarWeb tells PCMag that user visits and time spent on Reddit have “recovered to near normal levels” since the initial protests began.

“It seems that users have found new content or the content they were looking for is available again after the mods opened up subreddits again,” says a SimilarWeb spokesperson.

reddit traffic graph

(Credit: SimilarWeb)

SimilarWeb also provided a spreadsheet that showed user visits to Reddit hit 56 million on June 18-19. That’s more than the 52 million on June 13, which was the second day of the protest. Additionally, the average time spent on Reddit is now over eight minutes, up from 7 minutes and 17 seconds during the first day of the protest.

SimilarWeb previously noted(Opens in a new window) a drop in user traffic and time spent on Reddit during the height of the protest. On June 12, more than 8,400 subreddits went private for 48 hours, preventing users from accessing them or posting comments.

The resulting “blackout” denied everyone access to numerous Reddit pages, which can also appear in Google search results. During this period, user traffic to the site dropped by 7%, while time spent dropped by 16%, according to SimilarWeb.

After the 48-hour blackout, numerous subreddits planned to continue protesting by staying private or coming up with new ways to fight back. This included allowing users to post nudity and other NSFW content in an effort to derail Reddit’s ad revenue.

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But since then, the social media platform has clamped down on the protests. The company threatened the subreddits and even resorted to removing entire teams of volunteer moderators for allowing NSFW content on their subreddits.

“It’s not okay to show people NSFW content when they don’t want to see it,” a Reddit spokesperson told PCMag yesterday. “In accordance with our Moderator Code of Conduct(Opens in a new window), we will remove moderators and restrict communities where moderators engage in malicious behavior, such as allowing behavior that violates the rules or encouraging content submissions. sexually explicit in communities previously safe spaces for work.”

The outcry comes as Reddit prepares to charge for access to its API, which risks killing several third-party apps and tools, including Apollo. It didn’t help that Reddit CEO Steve Huffman said he would respect the protests only to back down. In an interview with NBC News last week, he called the volunteer moderators behind the protest subreddits “landed gentry (Opens in a new window)” and threatened to create new rules to oust them.

Despite the crackdown, some subreddits and volunteer moderators continue to protest. About 2,600 subreddits remain obscure, according to(Opens in a new window) a monitoring service. Meanwhile, some moderators are exploring(Opens in a new window) other ways to protest to upset Reddit while staying within the rules of the platform.

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